The story

Karl Lagerfeld


The Woolmark Company

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Karl Lagerfeld and a model wearing the daffodil yellow coat at the Woolmark prize in 1954
November 25th, 1954, Karl Lagerfeld wins the highly coveted International Wool Secretariat’s design competition - now known as the International Woolmark Prize - in Paris.

At only 23, he designs a daffodil yellow wool coat that seduces the jury composed of Pierre Balmain and Hubert de Givenchy.
It’s the start of an unforgettable career, that will change the face of fashion. 65 years spent reinventing trends from every season at Chanel, Fendi and his own Maison.
In 2017, Karl Lagerfeld and The Woolmark Company meet again after the Woolmark Prize.

Together, they come up with this brand-new collaboration. The last project Karl Lagerfeld approved.
A knitting kit with everything you need to craft your own garment, whether you are a complete beginner or a knitting expert.

An exclusive box designed after Karl’s iconic collar and printed in only 777 editions — a nod to his lucky number.

A unique experience that combines the satisfaction of wearing a fashion designer’s piece and the pride of creating it yourself.